There are two methods for leading in Facebook.
organic and inorganic
If you want unpaid you have to update your page about the product and join a lot of groups where you get traffic in your page
If you use paid method you can run a campaign in Ad manager where you set the audience and get...
Customize your blog with a unique domain and email address. Publish relevant content, improve your website user experience, improve page speed, optimize your images, get more back-links
Use the less popular version of a keyword
Use many keyword modifiers.
Mix up your on page optimization.
Go deeper than the competition is going
Move away from the commercial keywords.
Buy traffic.
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