Guys! how to SEO Social Networking Sites?

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That's the most funniest thing I've ever heard in my life. Social Network sites need no search engine optimization. Their fame is made through the "word of mouth". Users are telling their friends, relatives, etc. Even if they don't want to invite them, they tell in chat when they ask them what they're doing; "I'm on SomeSite.com".
 
If your gonna need to do SEO, then whats the whole point of making it social??
its your members who are mainly gonna increase your rep and traffic
 
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