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EvaDav - an affiliate network with over 11 years of experience on the market of Push Notifications and Native Ads, shares its opinion on why should any business consider using Push Notifications as one of their marketing tools.
What are the benefits of Push Notifications?
Easy and fast subscription.
All that is needed is to click the “Allow” button in the pop-up window on the website.
Pushes allow you to speak to your clients directly. Personalization and flexible targeting make it, so your Notifications are relevant and wanted.
The inability to send spam.
Sending Push is possible only after subscribers’ permission. At the time of subscription, an encrypted code is assigned to it. Therefore, it is technically impossible to copy such a database or send a Push to a user who did not subscribe.
View rate is higher than emails, and the price is lower than SMS. You also pay not for the amount of the text in the message, but for delivered Push Notifications to unique subscribers.
By choosing one of three simple ways to unsubscribe, users can set up a convenient time for delivering Push Notifications or unsubscribe from them altogether.
Let’s see how Push Notifications can improve any business’ KPIs:
The average View Rate is 80%.
Increase traffic by 150%.
Increase Conversion Rate by 20-50%.
The average amount of time during which users see Push Notifications - 6 hours and 40 minutes.
Subscribers spend 72% more time on the website.
Evadav percentage of involvement in different business areas:
Here are some scenarios which are well-suited for Push Notifications to use in:
As a trigger mailings.
You can notify your customers about the status of their order, the availability of goods they browsed, or their abandoned cart. View Rate of such Push Notifications will be around 90%, and you can also adjust the delivery time by minutes.
For mass ads.
What could be better than a sale, which 90% of all your subscribers know about?
Announce new album releases to your subscribers. Tell them when a band they listen to has released something new.
Make sure that your subscribers know when there’s a special offer on flight tickets, hotels, car rental services, etc.
Weather forecasts, betting rates, news.
Pushes are ideal for delivering urgent messages. You can report changes in exchange rates, results of sports matches, news, and send important alerts from services.
Trainings, webinars, blogs, and presentations.
36% of Chrome users subscribe to this kind of Push Notifications. You can announce an upcoming event, a training program, or a webinar in advance. This will arouse the interest of subscribers, and they will gladly attend your event.
How do you get your customers to buy the full version of your app? If your users go to the tariffs page but only choose the trial version, send them a Push Notification with an offer of discount: “We offer you a 25% discount on [name of the tariff] within the next two hours. Time is limited!”
Also, motivate the user to finish using the trial period and start paying. Send a Push Notification like this one: “Do you want to access all functions? Upgrade and get 1 month free!”
BONUS! Learn more about Evadav in our Evadav review.
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Getting lost in affiliate marketing or traffic monetization? Find the answers in EvaDav guide
We at EvaDav are often asked a variety of questions about traffic arbitrage, Push Notification campaigns or Native Ads. We realized that perhaps there is a lack of information on our website or on the Internet. That's why we have prepared a FAQ guide.
Let's start with the questions asked by our affiliates-advertisers.
For how long does the campaign moderation last?
Working regulations for the moderation of advertising campaigns are up to 20 minutes, after which the status of your campaign will change. We conduct moderation manually, and our moderators work 24/7, so you can start your campaigns anytime.
How much is the minimum deposit amount?
The minimum deposit amount is 100 USD.
Is there a blacklist and can I work with it?
Yes. When you create a campaign, you can create an audience you want to exclude and then add it to your blacklist. To do this, you need to go to the menu item "Audiences" to create an audience with an optional name and in the Source field enter the sources of traffic that you want to exclude. When creating an advertising campaign, at the very bottom, there is a Blacklist section, in the Audiences field enter the first 3 letters of the audience name and choose from the list those audiences you want to exclude.
How do I get more traffic?
Not only the bid, but also CTR have an equal impact on the auction winnings and, accordingly, on the traffic volume. The bid should be set in the "min-recommended" range. But, it is necessary to keep in mind that to buy out the "fresh" subscriber base, where the competition is high, the bid should be close to the recommended level.
Is there a mass download of creatives in the campaign?
Unfortunately, we do not have such functionality at the moment. Only one piece of creative material can be loaded into one campaign.
Now let’s answer those questions from our affiliates-publishers.
Which model is more profitable: RevShare or CPA?
It is more profitable to work with the RevShare, as the users subscribe only once and keep bringing the income browsing through and clicking on the Push Notifications until they unsubscribe. This is a long-term model.
CPA-model is a short-term profitability model. The publisher only receives revenue once per their subscriber’s action. After that action, that subscriber creates no more profit for a publisher.
What is the ROI of one RevShare subscription?
An approximate calculation can be made by the manager: how much will 1 subscriber bring per day, after 7 days, and after a month. Everything depends on the GEO you are monetizing.
How many subscriptions do I need to earn $100 a day?
Let's consider the work on the RevShare model:
Monetize the traffic from the countries in our TOP.
As the subscriber base grows, the profitability grows.
The quality of traffic and the interaction of the audience with the Push Notifications also influence the quality of traffic.
Starting from 10K daily subs of Tier 1-2 mix, you can reach this income in a week.
What to do if the site owner doesn't want Pushes to be sent from his domain?
In this case, they can use the popup widget, then the notifications are sent from our domain.
Which GEOs are more profitable to monetize?
Tier 1 and CIS are our top GEOs.
What traffic sources can the webmaster use?
We accept all traffic sources, any vertical, all GEOs. Everything but bot traffic. We apply an account ban for bot traffic.
Can there be a Native subscription to http?
No, native subscriptions are only used for https protocol.
Which CR is considered reasonable?
Average CR in the system is 12%
We hope we’ve answered the majority of your questions here. If not, please consult our website or your personal manager at EvaDav. Our support team works 24/7 and is happy to provide any sort of assistance.
I want to win a ticket to the conference
Welcome the new Chrome76 update with new JS Push subscription mechanics. Our analysts:
are analyzing the CTR issue in the new 76 version. Let's keep in touch!
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