Not sure about this one but there are strategies to increase organic search like content marketing.
The strategy though is not just to submit articles on article submission site because that's too easy haha
Bbut more than that or beyond that in a totally different and creative way.
Quite simply, they outperform generic, short-tail keywords on every measure. Don’t get me wrong, long-tails shouldn’t replace your short-tail keywords. Short-tails, if used wisely, are great for building interest and awareness at the early stages of the buying cycle. Your long-tail keyword strategy should complement your short-tail strategy.