Google KeyWord is not like it use to be ...
Google has turned off access to those that use the tool without also being an active advertiser with a currently active campaign.
This change is huge. Both SEOs and advertisers alike have used this tool – and the earlier versions of it – for years.
So turning off access is a stunning move. If usage was an issue, they could have limited it to X queries per day.
It also has another impact. If brand new advertisers are unable to see how many people are searching for their keywords and without access to pricing estimates, why would they actually start a campaign?
Being able to look at keywords is a critical part for anyone thinking about advertising on AdWords.
With this change, non-advertisers would need to either create an active campaign solely for the purpose of accessing this tool or use a third party tool. But it is unclear if any of those tools are also impacted by Google’s change.
But it is clear that this is targeting SEOs – those who use the Keyword Planner without Google getting any financial benefit from it.
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