Yes, It's a replacement
Hi,
Yes, I'm using it. Say you're running Text/Image ads and one of them is not giving good revenue then simply replace it with Native ads. It would work like a charm.
Google never suggest to replace good revenue providing ads with Native ones.
Check KW Difficulty
Hi,
There's no specific answer to this. However, you can check Keyword difficulty checker feature from ahref to determine how many links are needed. (roughly)
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